LEAP CEO Omri Lachman and Deputy CEO of Maccabi World Union Amir Gissin discuss how the new Israeli startup is helping athletes grow and gain recognition through their phones.
“Leap combines everything that we found as good in the combination of social media and gaming because we realized that we are addressing a whole new generation here. What is getting them ticking and going is completely different than previous generations,” he told i24NEWS.
“Leap is combining content creation with short videos that allow talents in sports to make their very first steps to actually participate in challenges, battling against each other in a borderless arena but it is maintaining a physical to a digital type of experience.”
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Zooming in on the main headlines of the day, David Matlin brings you the latest from Israel.
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